![]() ![]() Though this may be one of several factors that ultimately impact ranking, it is particularly useful for local ranking. And by acquiring more positive Google reviews, you can improve your SEO efforts. GOOGLE REVIEWS EFFECT SEOĮvery advisor wants their site to be the first to appear on an organic search. Here are a few other benefits that Google reviews bring to your advisory firm. But the benefits of Google reviews go beyond how often they appear. ![]() With Google being the most popular search engine for years, Google reviews stand front and center for many searches. Like most products and services, reviews inform consumer perspectives. The new SEC Ad rule is discussed in this post, though will only go into effect 60 days after it is published in the Federal Register. Read on to see how Google reviews help your business and discover 6 new ways to acquire more reviews.ĭisclaimer: Always consult with your compliance team before establishing any new marketing strategies. In fact, studies show that online reviews influence 67% of consumers and that four or more negative reviews could cost you up to 70% of potential customers. Google reviews have some additional benefits that can help your firm, and with the new SEC ad rule change, new opportunities become available. But the first thing most searches will see is your Google My Business listing, with reviews readily available. Often this comes in the form of a quick Google search. Before making a decision to purchase something or move forward with using someone’s services, many people will look up more information online. ![]()
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